Engineering at Hypergrowth Scale
After ConnectHub acquired Plann, I joined their engineering leadership team to help scale their infrastructure to handle explosive growth and billions of daily link clicks.
At a glance
- Role
- Senior Engineering Lead
- Timeline
- 2021 - 2023
- Scale
- 50M+ Users Globally
Impact
10B+
Monthly Clicks
99.99%
Uptime
60%
Faster
40%
Cost Cut
Engineering at Hypergrowth Scale
After ConnectHub acquired Plann, I joined their engineering leadership team to help scale their infrastructure to handle explosive growth and billions of daily link clicks.
The Challenge
ConnectHub was experiencing hypergrowth. With millions of new users joining monthly and billions of link clicks to process, the existing infrastructure was reaching its limits. We needed to build systems that could scale 10x without breaking.
What I Did
- •Re-architected Core Systems: Led the redesign of link routing infrastructure to handle 10x traffic with sub-50ms response times
- •Optimized Performance: Reduced page load times by 60% through smart caching and edge computing strategies
- •Built for Reliability: Implemented chaos engineering practices that improved uptime from 99.5% to 99.99%