Built on Real Experience. Here to Give You Clarity.
I started Confyd because too many founders get burned by technical decisions they were never equipped to evaluate.
The CTO who talked a good game but could not deliver. The software vendor who oversold and underdelivered. The team that kept promising the roadmap was on track until it wasn't.
These mistakes cost businesses tens of thousands, sometimes hundreds of thousands, of pounds. And they are almost always avoidable with the right technical insight at the right time.
My Background
I spent a decade building and scaling technology companies:
Scaling Startups From 3 People to Acquisition
I was part of the early team that grew Plann from a small startup to 50 employees, powering a product used by millions worldwide, ultimately leading to a successful exit to Linktree.
Operating at Global Scale
At Linktree, I led engineering inside a team handling billions of requests, distributed systems, and product velocity across multiple time zones.
Experience Through Hypergrowth
I built technical foundations, scaled infrastructure, and navigated the complexity of fast-moving teams and constantly evolving product demands.
This journey made one thing clear: most businesses do not fail because of bad ideas. They fail because of poor technical decisions made without the right expertise to evaluate them.
Why I Started Confyd
After years in high-pressure tech environments, a pattern became impossible to ignore. Smart founders making big decisions with incomplete information. Hiring technical leaders they could not properly assess. Signing vendor contracts without understanding what they were buying. Trusting teams that were overpromising and underdelivering.
I built Confyd to change that. To give founders and CEOs access to honest technical expertise exactly when they need it.
My Mission
To ensure no founder makes a critical technical decision without the insight they need to get it right.
Ready to Get Started?
Hi, I'm Luca, founder at Confyd. If you are facing a technical decision and want an honest, experienced perspective, let's talk.
Book a Free Discovery CallWhat People Say
“Working with Confyd transformed how we handle operations. They helped us implement AI automation that freed up our team to focus on what matters most - our customers.”